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商务谈判实例

文章来源:网络   发布时间:2014/4/18   浏览次数:1433


商务谈判实例(四)

    今天Robert的办公室出现了一个生面孔――Kevin Hughes,此人代表美国一家运动产品公司,专程来台湾寻找加工。接洽的加工产品市运动型“磁质石膏护垫”,受伤的运动员包上这种产品上场比赛,即可保护受伤部位,且不妨碍活动。现在,我们就来看看两人的会议现况:

  R: We found your proposal quite interesting, Mr. Hughes. We'd like to weigh the pros and cons(衡量得失)with you.

  K: Mr. Robert Liu, we've looked all over Asia for a manufacturer; your company is one of the most suitable.

  R: If we can settle a number of basic questions, I'm confident in saying that we are the most suitable for your needs.

  K: I hope so. And what might be the basic questions you have?

  R: First, do you intend to take a position in(投资于……)our company?

  K: No, we don't, Mr. Liu. This is just OEM.

  R: I see. Then, the most important thing is the size of your orders. We'll have to invest a great deal of money in the new production process.

  K: If you can guarantee continuing quality, we can sign a commitment for 75,000 pieces a year, for five years.

  R: At U.S. $1000 a piece, we'll make an average return of just 4%. That's too great a financial burden for us.

  K: I'll check the number later, but what do you propose?

  R: Here's how you can demonstrate commitment to this deal. Make it ten years, increase the unit price, and provide technology transfer.


商务谈判实例(五)

    Robert在前面的谈判最后提出签约十年的要求,Kevin会不会答应呢?如果答案是否决的话,Robert又有何打算?他一心为公司的利益打算,极力争取技术转移地协定,而对方会甘心出让此项比金钱更珍贵的资产吗?请看以下分解:

  K: We can't sign any commitment for ten years. But if your production quality is good after the first year, we could extend the contract and increase our yearly purchase.

  R: That sounds reasonable. But could you shed some light on(透露)the size of your orders?

  K: If we are happy with your quality, we might increase our purchase to 100,000 a year, for a two-year period.

  R: Excuse me, Mr. Hughes, but it seems to me we're giving up too much in this case. We'd be giving up the five-year guarantee for increased yearly sales.

  K: Mr. Liu, you've got to give up something to get something.

  R: If you're asking us to take such a large gamble(冒险)for just two year's sales, I'm sorry, but you're not in our ballpark(接受的范围)。

  K: What would it take to keep Pacer interested?

  R: A three-year guarantee, not two. And a qualilty inspection(质量检查)tour after one year is fine, but we'd like some of our personnel on the team.

  K: Acceptable. Anything else?

  R: We'd be making huge capital outlay(资本支出)for the production process, so we'd like to set up a technology transfer agreement, to help us get off the ground(取得初步进步)。


商务谈判实例(六)

     行至此处,谈判都还算是在和谐的气氛下进行,双方各自寻求获利的方案。但针对技术转移这一项,Robert所提的保证和要求能否消弭Kevin心中的顾虑,而今此谈判终露曙光呢?以下对话即为您揭晓:

  K: If we transferred our technical and research expertise(技术与研究的专业知识), what would stop you from making th esame product?

  R: We'd be willing to sign a commitment. We'll put it in writing (书面保证)that we won't copycat(仿冒)the Sports Cast within five years after ending our contract.

  K: Sounds O.K., if it's for any “similar” product. That would give us better protection. But we'd have to interest on a ten year limit.

  R: Fine. We have no intention of becoming your competitor.

  K: Great. Then let's settle the details of the transfer agreement.

  R: We'll need you to send over some key personnel to help us purchase the equipment and train our technical people. How long do you anticipate that will take?

  K: A week to put the team together, three weeks to train your people. If so, when do you estimate starting production?

  R: Our first production run(一批的生产)should be one week after our team finishes its training. But I'd like your team to stay a full week after that, to handle any kitches that pop up(处理突发的事件)。

  K: Can do. Everything seems to be set, Robert. I'll bring in a sample contract tomorrow. If you like, we can sign it then.


 
 
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